The Count Me In program at the University of Toronto aims to reduce math anxiety and improve student confidence through fostering student enthusiasm for math, and helping educators to teach math in engaging ways. The goal of the Count Me In program is to improve attitudes and beliefs, and counter anxiety towards math through working with young Canadians and educators to inspire interest in mathematics and motivate them to see math as part of their future education. This program works towards this goal through two initiatives: an in-school program for elementary students and a program for math teachers.